International Trademark Protection For Consumer Tech Startups
Consumer technology, often known as consumer tech, refers to any type of technology designed for use by the general public, as opposed to technology designed for enterprises or government organizations. Consumer technology comes in a number of shapes and provides a wide range of technological capabilities, including most of them regularly observed objects that people might use on a daily basis. It is an umbrella term for any type of technology created with the general public's use in mind. The digital economy is fueling a new generation of digital-native, mobile-first consumer tech businesses that are powered by a frictionless payments environment. Some examples of consumer tech include consumer electronics, home appliances, electric vehicles, health and fitness products, personal care products, food and beverage, clothing, shoes, bags etc. Many of the products are IoT enabled and connected. They come with a combination of products and software for analytics, and for improving performance, fitness, and lifestyle.
Metayage and Consumer Tech:
Metayage has worked with startups and innovative companies in domains such as consumer electronics, electric vehicles, smart furniture, home appliances, furniture, consumer robots, smart sport and fitness products and software, AI for online shopping, sanitary pads, personal hygiene products, IoT enabled pet products etc. Consumer tech often calls for an IP Strategy that encompasses not just patents, but also designs, trademarks and copyrights. Metayage starts with an IP audit to uncover valuable IP assets and protects them with a holistic strategy that ecompasses aesthetic features like shape and ornamentation, brands and logos. IoT enabled smart products typically involved interdisciplinary teams to work together with expertise in electronics, mechanical, as well as software, analytics and AI. Metayage’s interdisciplinary and cross functional team that includes patent attorneys, trademark attorneys, technology specialists across multiple domains, work together to protect our client’s valuable Intellectual assets.
