Trademarks aren't automatically protected globally. Each country has its own trademark office and registration process. To ensure brand protection in international markets, businesses must file separate applications in each target country. A trademark registered in one country only holds weight within its borders. Missing filing deadlines in a specific country means your brand goes unprotected there. The good news is that individuals and businesses can file for trademarks in any country, regardless of nationality. The Madrid Protocol offers a streamlined approach, allowing a single application to designate protection in multiple member countries. Regardless of the filing method, securing trademarks in key markets is crucial to prevent imitators and safeguard brand reputation. Building a strong international trademark portfolio fosters brand recognition and empowers businesses to compete effectively on a global scale.


Service Offerings

At Metayage, we offer comprehensive international trademark protection services. Our expert team guides you through every step of the process, from initial search to ongoing management, ensuring your brand is safeguarded across global markets.


Why Choose Us


Process Overview

  • When you have a brand, you want to protect with a trademark, we begin with a collection of relevant information in the form of a questionnaire. After accessing the information, we will help to identify the specific trademark (word, logo, etc.) that you need to register, and the target markets you want protection in. We'll then create a customized strategy for your trademark registration process.

  • Next, we'll conduct a comprehensive trademark search to identify any potential conflicts with existing trademarks. Based on the search results, we'll advise you on the likelihood of successful registration and recommend any necessary adjustments to your trademark.

  • If the search is clear, we'll proceed with filing your trademark application with the appropriate trademark office. We'll handle all the paperwork and ensure your application accurately reflects your brand and complies with legal requirements.

  • Our experienced team will monitor the application process and address any objections that may arise from the trademark office. We'll work diligently to overcome these challenges and ensure smooth registration for your valuable trademark.


Trust Indicators

Metayage is a strategic IP partner for leading incubators like SINE, IIT Bombay, PSG-STEP, CIE, IIIT-H. and VIT-TBI. We take pride in enabling our clients to win international recognition due to the International IP portfolios that Metayage has built for them. Some awards that our innovative clients have received include Forbes 30 under 30, Best IP driven Startup of the Year 2022” from ASSOCHAM, and the top innovative company (medium enterprise) in manufacturing from CII in 2021. The Office of Controller General of Patents, Designs and Trademarks (CGPDTM) has selected our client, a leading Institute of Technology as an awardee of the “NATIONAL INTELLECTUAL PROPERTY AWARDS 2021 & 2022.”


Frequently Asked Questions

Some common questions that clients have when they seek international patent protection include:

A trademark is a symbol, word, phrase, design, or even a sound that identifies a specific source of goods or services and distinguishes it from others. It's essentially what sets your brand apart from competitors. Think of Nike's swoosh or Apple's logo.

Trademark registration grants you legal ownership of your trademark within a specific jurisdiction. This allows you to:

  • Take legal action against infringement (someone else using your trademark)
  • Deter competitors from using similar marks
  • Increase brand value and recognition
  • Build consumer trust by showing you own the brand

Registration is not mandatory, but highly recommended. Unregistered trademarks offer limited protection. While you might be able to take legal action for "passing off" (deception about the origin of goods/services), it's weaker than with a registered trademark.

Many things can be trademarked, including Words, logos, slogans, Designs, shapes, packaging (think Coca-Cola bottle), Sounds (think MGM's lion roar).

Trademark registrations typically last for 10 years, with the option to renew them indefinitely for additional 10-year terms.

Yes, but the process is more complex. You can file international applications through treaties like the Madrid Protocol or file directly in each country you want protection in.

If someone uses your registered trademark without permission, you can take legal action to stop them and potentially recover damages. Consulting an intellectual property attorney is recommended for navigating infringement issues.


Metayage has set up offices at strategic locations in hubs of innovation and deep technology such as Bangalore and Hyderabad. Our Bangalore office is located at the Atal Incubation Centre in Dayanand Sagar College on Hosur Road, which is close to the startup hubs of HSR Layout and Koramangala. Metayage’s Hyderabad office is in the deep tech incubator CIE, IIIT Hyderabad campus, where T-Hub is also located. Our office in Chennai is located within a stone’s throw from the Intellectual Property Office in Chennai, which is the jurisdiction for the states in South India. Our Coimbatore office is within the PSG-STEP incubator, near several innovative startups and accessible to researchers and scientists from the PSG College of Technology.

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